Heritage Soya Sauce Brand Since 1930
Chuen Cheong Food Industries (Pte) Ltd, a well known Company in our region specialized in manufacturing and distribution of superior quality Soya Sauce, Chilli Sauce and other condiments under the “TIGER” brand logo. “TIGER” brand is undisputedly one of the oldest brands of soya sauce in Singapore and other region.
It is a pioneer Manufacturing Company for sauce/condiments which produces Dark & Light Soya Sauce including other seasonings in Singapore since 1930 and expanded to Johor (State of Malaysia) at later stage. Our sauces’ and condiments’ products are listed in major super & hyper marts across the world.
Achieving Brand Success Together
TFSM’s strategic approach transformed Tiger Brand into one of Singapore’s leading soy sauce brands. By optimizing product availability, leveraging targeted marketing, and enhancing consumer engagement, TFSM helped Tiger Brand strengthen its presence both locally and internationally.
Our efficient distribution network ensured consistent product availability, while partnerships with key retailers secured premium shelf placements. Through influencer collaborations, cooking demonstrations, and online campaigns, TFSM elevated Tiger Brand’s visibility, making it a household name for both home cooks and professional chefs.
Product Highlights
Tiger Brand Products Are Widely Available In Major Supermarkets, Online Platforms, Mini Marts, Etc.
Supermarkets
Convenience Stores
Online Platforms
Looking for a trusted distributor to bring your brand to singapore
Looking for a trusted distributor to bring your brand to Singapore?