No.1 Sesame Oil In Singapore
Mr. Lim Tai Tin, founder of Chee Seng Oil Factory Pte Ltd came to Singapore when he was a teenager. He started out by working in his relative’s company, after which, he ventured into various small businesses including selling dough sticks and fried pancakes.With an initial capital of $20,000, the entrepreneurial Mr. Lim set up “Chee Seng Oil Factory”in 1943 to produce edible coconut oil, as sources of edible oil during the period of Japanese Occupation was scarce. In 1956, he changed the nature of business from coconut oil production to sesame oil production.
Chee Seng was the first among all the sesame oil manufacturers in Singapore to produce sesame oil with machinery. Mr. Lim painstakingly designed and supervised the installation of all the machines needed in the various stages of production himself, placing product qualities in terms of aroma and purity as his top priorities.
Elevating Chee Seng’s Market Position in Singapore
TFSM played a pivotal role in Chee Seng’s success by offering end-to-end support that spanned distribution, marketing, and retail engagement. Our dedicated team helped elevate Chee Seng’s presence in Singapore by securing prime shelf space, amplifying its brand story, and driving consumer demand.
Product Highlights
Chee Seng Products Are Widely Available In Major Supermarkets, Online Platforms, Mini Marts, Etc.
Supermarkets
Convenience Stores
Online Platforms
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