At TFSM, Our Focus is to Build & Develop FMCG Brands
- We build brands through innovative engagement with trade and consumers.
- Proven in Singapore with global FMCG brands.
What we do
- Drive awareness & trials: social content, influencers, retailer campaigns.
- In-house digital content & brand team: TikTok, Instagram, Facebook, etc.
- Trade marketing & merchandising to win shelf space.
- Distribution backbone: importation, warehousing, logistics, nationwide retail & e-commerce reach.
Driving Success Through Dedication
Preferred Business Partner Award – FairPrice
Customer Favourite Brand 2025 – Cold Storage
Top SME Award – FairPrice
Top Customer Favourites Award – DFI
Most Popular Brand Award – FairPrice
Customer Favourite Brand 2024 – DFI
Most Improved Award – FairPrice
Extensive Market Coverage
Reaching over 2,500+ retail and food service outlets
Strategic in-store displays designed to capture attention and drive sales.
Top-Ranking Brands
#1 Sesame oil, #1 korean instant noodle, and more
Quality ingredients that bring authentic flavour to everyday cooking.
Comprehensive Product Range
Managing and delivering a diverse range of SKUs
Connecting consumers with quality products through hands-on tasting experiences.
Warehouse Excellence: Capacity & Organization
Ensuring efficient supply chain management
From warehouse to retail shelves — streamlined distribution you can depend on.
Our Brands – Success Stories That Inspire
Borges is a Spanish brand known for olive oils—extra virgin, classic, and extra light—as well as blended oils, grapeseed oil, balsamic vinegar, olives, and pasta. Part of a family-owned business with 125 years of history, it is present in over 100 countries and leads in more than 25.
With 60 years of history, Nongshim has grown into the No.1 instant noodle brand in South Korea, best known for its iconic Shin Ramyun. Its product range extends beyond instant noodles to include snacks, marinade sauces, frying mixes, and glass noodles, with distribution reaching over 100 countries worldwide.
Founded in 1969, Stute is a family-owned company based in Bristol, England, specialising in a wide range of no sugar added jams and marmalades positioned as a healthier alternative to traditional spreads. Its products are now available in over 50 countries.
For almost a century, Wescobee has stood as one of Australia’s oldest honey brands, producing 100% pure, no added sugar honey made in Western Australia.
Since 1956, Chee Seng has been Singapore’s pioneering sesame oil manufacturer to adopt machinery in production, offering high-quality, cold-pressed, unrefined sesame oil that preserves the natural goodness and flavour of sesame seeds.
Double Pagoda is named after a landmark in the founder’s hometown, “Fu Qiao Gao Shan Village” in Quanzhou, Fujian Province, China. Double Pagoda offers a range of sesame-based products including pure sesame oil, specialty oils, sesame paste, sesame seeds, and sesame powder.
Tiger Brand is one of the oldest soy sauce brands in Singapore and the region, committed to quality and food safety in soy sauce and other condiments. Tiger Brand was established in 1930 as a pioneering manufacturer producing dark and light soy sauce as well as other seasonings, later expanding its operations to Johor, Malaysia.
Dragon Brand is one of the first bird’s nest companies in Singapore, offering bird’s nests as well as other Chinese delicacies and health tonics since 1957. Dragon Brand continues to source its bird’s nests responsibly, with hand-harvested nests collected from sea caves off Yogyakarta, Indonesia.
Why Partner with TFSM
Trusted by many top international brands to grow and succeed in the Singapore market
Strong presence across e-commerce platforms like RedMart, PandaMart, Shopee, and Lazada, as well as social media—powered by content creation, influencer marketing, and digital campaigns
Dedicated merchandisers backed by partnerships with top supermarkets, convenience stores, and restaurants islandwide—delivering standout visibility in-store.
Integrated services from importation to warehousing, distribution, and marketing under one roof
In-house logistics and warehouse operations for reliable, efficient, and timely delivery
Social Media & Trade Collaborations
“Thanks to TFSM’s dedicated merchandising team, our products are now available in top supermarkets and specialty stores across the country.”
Dragon Brand /
“TFSM’s tailored marketing approach elevated our brand’s presence and connected us with more consumers than ever before.”
Nongshim /
What Our Brand Owners Say
Hear from some of the brands we’ve helped grow in Singapore:
TFSM’s Focus on Brand Development has made our brand a Recognised Brand in Singapore
“TFSM dedication of Digital Engagement to Build Brands has resulted in remarkable growth in Singapore. Their strong relationship with the Trade has also made all the difference”
Chee Seng /
Full Channel Coverage Across Singapore
TFSM’s trusted network ensures that brands reach major supermarkets, restaurants, and specialty retailers across Singapore, making your products more accessible to consumers.
